Discover the latest trends in the alcoholic beverage industry – video

October 4, 2024

In this exciting new video, Cargill experts come together to showcase “What’s Hot in Alcoholic Beverages.” Discover the latest developments shaping consumer preferences and product offerings… and learn how Cargill is driving innovation in this dynamic space.

  • Premium, ready-to-drink cocktails and mixers. Experience the bar at home with high-quality, ready-to-drink cocktails and mixers that offer convenience without compromising on taste.

  • Lower- and no-alcohol drinks. Discover the growing trend of low- and no-alcohol beverages, especially popular among health-conscious Gen Z consumers.

  • Better-for-you alcoholic beverages. Learn about the shift toward options with a health focus, including gluten-free, less sweet, and reduced-sugar beverages.

  • Innovations in sugar reduction. Explore Cargill's cutting-edge efforts in sugar reduction, ensuring that reduced-sugar drinks maintain the perfect balance of flavor and mouthfeel.

Cheers to innovation and new experiences!

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