Policy wonk, retail ops' junkie, information fiend. As the Group Director of Marketing/Business Intelligence, Jylle provides strategic direction for marketing of NewHope360 and New Hope Corporate, and the BI unit for the natural, organic and healthy lifestyle industry. Jylle has also been New Hope's organic industry advocate. Prior to New Hope, Jylle worked in marketing, team and store leadership for Whole Foods Market. Before joining the natural products community, Jylle was a Director in Pharmaceutical marketing and policy, and a marketing consultant in the food and beverage industries.