Drinking it all in: Formulating next-level beverages for function and fun – white paper
Modern beverages are much more than a way to quench thirst. Learn which functional benefits, values and formulation approaches are currently driving purchases.
March 27, 2024
Sponsored by Cargill
Any drink can quench thirst. Today’s discerning sippers are seeking multifunctional fluids that support well-being, enhance experiences, improve performance, align with social values and taste great. Download this white paper to uncap all this and more:
Value drivers influencing beverage purchases.
Top three functional benefits sought after by consumers.
A key strategy for appealing to a health-minded market.
Download the Cargill Insights Report, “Formulating Beverages for Function & Fun,” and gain valuable insights into the attributes consumers are looking for in their functional beverage purchases.
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