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Drinking it all in: Formulating next-level beverages for function and fun – white paper
Modern beverages are much more than a way to quench thirst. Learn which functional benefits, values and formulation approaches are currently driving purchases.
March 27, 2024
1 Min Read
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Sponsored by Cargill
Any drink can quench thirst. Today’s discerning sippers are seeking multifunctional fluids that support well-being, enhance experiences, improve performance, align with social values and taste great. Download this white paper to uncap all this and more:
Value drivers influencing beverage purchases.
Top three functional benefits sought after by consumers.
A key strategy for appealing to a health-minded market.
Download the Cargill Insights Report, “Formulating Beverages for Function & Fun,” and gain valuable insights into the attributes consumers are looking for in their functional beverage purchases.
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