Quenching consumers’ thirst for functional beverages – webinar

Learn what matters in the fast-moving, ultra-hot functional and healthy beverage market.

August 26, 2024

1 Hr View
Quenching consumers’ thirst for functional beverages

Date: Sep 24, 2024

Duration: 1 Hr

Functional beverages are booming as health-conscious consumers demand more from their beverage choices. But how can brands translate buzz into sales? This webinar examines the key trends fueling the segment’s steady rise, from the health functions consumers desire most to the omnipresent desire for sugar reduction. You’ll also see how those trends are reflected in the latest SPINS sales data, including the functional ingredients, sweeteners and health focuses driving purchase decisions. We’ll cap off the presentation with tips on how brands can overcome common formulation challenges and bring these trends to life.

Takeaways:

  • Discover the consumer trends driving innovation in the functional beverage space.

  • See what SPINS data reveals as the functional ingredients, sweeteners and health-related benefits having the greatest impact on sales.

  • Learn how Cargill’s ingredient portfolio can help brands overcome common formulation hurdles to create functional beverages that resonate with today’s health-conscious consumer.

Moderator:

Karen_Raterman-modified.png

Karen Raterman
Associate director of content marketing, SupplySide

Speakers:

Cargill_-_Leanne_Pinsonneault-cropcircle.png

Leanne Pinsonneault
Senior food scientist, Cargill

Leanne focuses on supporting customers in the beverage category.  In this role, she leverages her deep technical expertise in sugar reduction and in-depth knowledge of ingredients like stevia, polyols and texturizers to help customers create great-tasting beverages with less sugar and fewer calories.  Away from work, you’ll often find her surrounded by her three energetic border collies, who are always ready for a game of fetch.

Cargill_-_Jennifer_Berndt-circle.png

Jennifer Berndt
Category marketing manager, Cargill

Jennifer helps identify trends and foster innovation, with a focus on the beverage space. Prior to her current position, Jennifer held numerous marketing roles within Cargill, helping strategic customers achieve their global growth goals. A 14-year veteran of the company, Jennifer holds a degree in entrepreneurship from the University of St. Thomas (St. Paul, MN).

Alice_Mintz_2024_Headshot-circle.png

Alice Mintz
Director of solution architecture, SPINS

Alice has spent her career helping brands of all sizes in the CPG industry succeed by turning data into actionable insights for strategic growth. As the director of solution architecture at SPINS, she leads a team focused on driving revenue growth and market expansion across the food, beverage and beauty segments.  With an approach grounded in analytical expertise and curiosity, Alice partners with companies to solve challenges and unlock opportunities in an ever-evolving industry.

Read more about:

Webinars
Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the food & beverage industry!
Join 30,000+ members. Yes, it's completely free.

You May Also Like