Research results on alt-dairy desirability – product development guide

Traditional dairy products have some real competition in today’s market. Consumers are more willing to try dairy alternatives than ever before, and plant-based dairy products have surged in popularity in recent years. Manufacturers have answered the call with innovative, high-quality plant-based dairy products that replicate the flavor, texture and eating or drinking experience of animal-based dairy.  

Taste and texture are not the only factors, though. Consumers are also interested in a product’s sustainability story, affordability and nutritional properties. Download this product development guide to get the inside scoop on what consumers are willing to spend on dairy alternatives, what stops them from buying alt-dairy, and ingredient choices companies can select to create successful products for this receptive audience.