December: The Month in 2:00 – video

For the year-end edition of "The Month in 2:00," SupplySide Food & Beverage Journal Content Director Audarshia Townsend chats with Scott Dicker at SPINS about the this year's top trends and what to expect in 2025.

Heather Carter, Associate editor

December 31, 2024

2 Min View

At a Glance

The team attended numerous industry events, including Natural Products Expo West and SupplySide West.
There was a significant increase in food and beverage products focused on health span in 2024.
The trend towards self-centric, health-focused products is expected to continue, with an emphasis on personalization.

This year was certainly a whirlwind. From cranking out educational content on the website and in the digital magazines to attending some of the hottest industry events, the team at SupplySide Food & Beverage Journal was busy at work.

Some of the top events the team attended this year included the Winter Fancy Food Show, Natural Products Expo West, Black Women in Food Summit, Organic Week, Food ingredients (Fi) Europe, Newtopia Now, National Restaurant Association Show and SupplySide West.

As we wrap up the year, SupplySide Food & Beverage Journal Content Director Audarshia Townsend chatted with Scott Dicker, senior director of market insights at SPINS, about the top trends of 2024 and what to expect in the upcoming year.

“We saw a big influx of products around health span — a lot of nutrient-dense and functional foods and beverages really crossing over with consumers thinking about how they’re going to live better longer,” he said. “A lot of expanded hydration products, active nutrition, functional in a variety of ways. This is the biggest trend moving forward.”

Dicker said he expects to see self-centric, health-focused products for 2025 “go to the next level and be more personalized.”

Learn more in the video above.

About the Author

Heather Carter

Heather Carter

Associate editor, SupplySide Food & Beverage Journal

With over a decade of diverse professional experience under her belt, Heather has journeyed from the bustling world of local news reporting to the intricate realms of trade publishing. She has covered a wide array of topics, ranging from architecture and design to the food and beverage industry.

During her illustrious career, Heather also ventured into the realm of public relations, where she gleaned invaluable insights into the art of strategic communication and brand storytelling. Yet, her heart has always been anchored in the vibrant world of F&B, a passion deeply ingrained in her roots as the daughter of a seasoned chef. She has always held a profound appreciation for the role food plays in shaping cultures and connecting people.

With each story she tells, Heather seeks to illuminate the profound impact of food and beverage on people’s lives, celebrating its ability to evoke emotions, foster connections and weave the fabric of our shared human experience.

As SupplySide Food & Beverage Journal's associate editor, she co-publishes a weekly news column, Business Bites, which showcases the latest industry news, highlighting key business updates, food and beverage innovation, industry events and more. Some of her other articles touch on important topics, such as ultra-processed foods, plant-based foods primed to change the food landscape, international flavors and ingredients, as well as better-for-you CPGs. She also frequently covers top trends at various industry events and has moderated first-of-their-kind education sessions at Informa events.

She can be reached at [email protected].

See more from Heather Carter

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