Food and beverage trends: Demystifying the science – video

Food and beverage trends are constantly evolving, and product developers need to keep their finger on the pulse to cater to consumer demands. Learn more from a panel of industry experts about the intricacies of product innovation and what is driving current trends in the industry. Price: $50

Heather Carter, Associate editor

November 7, 2024

58 Min View

food and beverage trends

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At a Glance

Functional food and beverage trends focus on ingredients that support health, sustainability and mental wellness.
The roundtable explores the impact food and beverage trends have on product formulation and development strategies.
Experts discuss the role of plant-based ingredients and the increasing demand for environmentally friendly products.

Get a look at some of the biggest drivers shaping the food and beverage landscape, from evolving consumer values around health and sustainability to the influence of functional ingredients and innovative technologies. In this roundtable discussion, professionals dig into innovative ingredients that are influencing trends in functional foods and beverages, how new trends impact R&D, the evolution of plant-based products and ingredients, the role sustainability plays in consumer purchasing decisions and much more.

Panelists include Diane Ray, VP of strategic innovation at Natural Marketing Institute; Sarah Fitzgerald, culinologist III at culiNEX; Maryann Walsh, president of Walsh Nutrition Consulting; and Daniel Scharff, founder and CEO of Startup CPG.

Come away with how to successfully develop a product that not only tastes good, but is functional and more environmentally friendly.

Watch this video to gain insight into:

Emerging ingredients that are shaping the latest trends in functional foods and beverages.
How the slow down/uptick of new food trends impacts R&D.
How can suppliers can better partner with R&D to support the process.
The increased focus on mental and cognitive health and its effect on product innovation and consumer trends.
The latest developments in plant proteins and how they’re being utilized to create alt-meat and -dairy products.
How consumer preferences drive plant-based development and innovation.
Which ingredients to utilize when developing plant-based products that mimic their animal-based counterparts.
How the science of sensory perception (taste, texture, smell) can be leveraged to improve product acceptance in plant-based formulations.
How clean-label products are influencing ingredient sourcing and formulation.
The impact sustainability has on consumer purchasing decisions for food and beverage products.

Timing 

00:00-02:30 – Introduction 

02:00-12:00 – Food and beverage trends, and the technology that underpins them: Diane Ray, VP of strategic innovation, Natural Marketing Institute

12:00-57:44 – Roundtable discussion with all panelists

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About the Author

Heather Carter

Heather Carter

Associate editor, SupplySide Food & Beverage Journal

With over a decade of diverse professional experience under her belt, Heather has journeyed from the bustling world of local news reporting to the intricate realms of trade publishing. She has covered a wide array of topics, ranging from architecture and design to the food and beverage industry.

During her illustrious career, Heather also ventured into the realm of public relations, where she gleaned invaluable insights into the art of strategic communication and brand storytelling. Yet, her heart has always been anchored in the vibrant world of F&B, a passion deeply ingrained in her roots as the daughter of a seasoned chef. She has always held a profound appreciation for the role food plays in shaping cultures and connecting people.

With each story she tells, Heather seeks to illuminate the profound impact of food and beverage on people’s lives, celebrating its ability to evoke emotions, foster connections and weave the fabric of our shared human experience.

As SupplySide Food & Beverage Journal's associate editor, she co-publishes a weekly news column, Business Bites, which showcases the latest industry news, highlighting key business updates, food and beverage innovation, industry events and more. Some of her other articles touch on important topics, such as ultra-processed foods, plant-based foods primed to change the food landscape, international flavors and ingredients, as well as better-for-you CPGs. She also frequently covers top trends at various industry events and has moderated first-of-their-kind education sessions at Informa events.

She can be reached at [email protected].

See more from Heather Carter

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