Inside Organic Newsletter – December

Nominations are open for An Organic Night Out 2025!

Do you or someone you know have an incredible organic product that deserves to be recognized? Back for its second year, An Organic Night Out will take place on March 5, 2025 at Expo West! Make your nomination here. Don’t wait! The deadline for submissions is January 10th, 2025.

Hosted by The Organic Center and Organic Voices, this event promises an unforgettable evening filled with celebration, knowledge sharing and networking opportunities, all while supporting a greener and healthier future for our planet. Learn more about the event, sponsorship and ticket options, here!

Six months in: An SOE update

The National Organic Program’s new Strength of Enforcement (SOE) regulations, which went into effect earlier this year, have received high marks from NOP’s top regulator Dr. Jennifer Tucker for helping to protect the integrity of the USDA certified organic seal. As with any new adoption, there have been some bumps along the road. Read more about the implementation process here.

Take a deep dive into the Inside Organic eGuide

Since the launch of the National Organic Program’s USDA organic certification in the fall of 2002, a key message associated with the $69.7 billion organic marketplace has been “no pesticides.” But now, more than two decades later, consumers are finding new reasons to support and elevate USDA certified organic. “Understanding what organic means to different consumers is the key to meeting the unique priorities of generations,” says Sherry Frey, Vice President of Wellness NIQ, in this year’s “Why Organic?” eguide.

Check out this year’s “Why Organic?” eguide to learn more about reasons to buy organic, consumer perceptions of USDA organic and competing label claims, key conversations that are influencing organic messaging, and what different generations of consumers are looking for from organic.

Tap into the Better For™ market with NIQ!

The wellness movement has transformed from a niche trend into a mainstream lifestyle choice, with consumers increasingly prioritizing products that enhance their health and well-being. At the heart of this shift is the rise of Better For™ products—items that emphasize clean ingredients, sustainability and ethical sourcing. From plant-based foods and non-toxic beauty products to eco-friendly home care items, consumers are seeking options that not only improve their personal health but also support the environment. As wellness becomes a core value for many shoppers, Better For™ products are gaining traction across multiple industries, shaping the future of consumer goods.

Dive into NIQ’s latest analysis to uncover the key trends, innovations and challenges in the Better For™ product market. Discover why brands that embrace these values are poised for long-term success. Understanding the driving forces behind this market shift is essential for staying ahead in the rapidly evolving consumer goods landscape. Read more here!

A year in review

As we reflect on 2024, we’re proud to have spotlighted some of the incredible innovators shaping the future of the organic industry. Through articles, videos and more, we shared the stories of brands driving meaningful change and innovation, including Macalat, Ciranda, Bright Pharma Caps and NIQ. Explore the Inside Organic hub for a full recap of this year’s program.

There’s still time to learn from the Inside Organic Summit!

Curious about the latest insights shaping the organic marketplace? From uncovering why Gen Z is key to the future of organic, to understanding the role of life cycle assessments in advancing the organic message, the Inside Organic Summit has it all.

Dive into conversations about bridging organic and regenerative narratives, and discover how a farmer, brand and retailer partnership is driving impactful climate change initiatives.

It’s not too late to join the movement—watch the Inside Organic Summit on demand here.

Join the 2025 Inside Organic program!

Inside Organic is your opportunity to collaborate with brands across the supply chain and amplify the message about why choosing organic matters.

Now entering its fourth year, the 2025 Inside Organic program will focus on leveraging digital content, quarterly roundtables and its annual virtual Inside Organic Summit to help brands and companies elevate industry messaging. Together, we’ll spotlight the benefits of organic ingredients and brands, ensuring organic certification remains front and center with retailers and today’s consumers.

With a highly engaged audience, this is a can’t-miss opportunity for brands ready to lead the charge in boosting consumer awareness of USDA-certified organic.

Contact your New Hope Network or SupplySide Network representative today to learn more and secure your spot.

Inside Organic is designed to bring together companies with USDA-certified organic products from across the supply chain to develop communication and education programs to support organic. Let’s elevate the story of organic together!