Personalized nutrition: Crack the food code of nutrigenomics – video

Discover how technology, science and influencer-driven trends are transforming the personalized nutrition landscape to meet consumer demands for customization, transparency and innovation, while addressing regulatory and industry challenges. Price: $50

Heather Carter, Associate editor

November 8, 2024

58 Min View
personalized nutrition

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At a Glance

  • AI and wearables enable product customization based on individual data, including genetics and real-time health metrics.
  • influencers and celebrities are driving consumer interest and shaping the demand for personalized nutrition.
  • The industry is evolving to prioritize transparency, sustainability and innovation in response to consumer preferences.

The personalized nutrition landscape is constantly evolving. Discover how cutting-edge technology is customizing products for individual needs based on everything from genetics to real-time health data. Also learn how influencers are shaping trends, along with ways the industry is adapting to meet consumer demands for transparency, sustainability and innovation. This session goes beyond personalized nutrition, exploring the evolving food and beverage landscape.

Watch this video to gain insight into:

  • The current personalized nutrition landscape.

  • The scientific basis of personalized nutrition, including genomic, microbiomics and metabolomics.

  • The regulatory landscape involving personalized nutrition.

  • Challenges and controversies surrounding personalized nutrition.

  • How technology, including AI and wearables, is enabling product customization based on individual data, including genetics and real-time health metrics.

  • Insight into how influencers and celebrities are driving consumer interest and shaping the demand for personalized nutrition.

  • The types of ingredients being utilized to create functional food and beverage products.

  • How products are developed to cater to individualized needs.

Timing  

00:00-01:30 – Introduction  

01:30-30:00 – The personalized nutrition landscape: Kantha Shelke, Ph.D., founder/principal, Corvus Blue   

30:00-46:00 – How consumers can shape personalized nutrition and the tools that exist to help: Andy Dratt, EVP, chief commercial officer, Imbibe

46:00-58:20 – Functional beverage innovation and product development processes: Alan Roberts, VP of product, Blueprint

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About the Author

Heather Carter

Associate editor, SupplySide Food & Beverage Journal

With over a decade of diverse professional experience under her belt, Heather has journeyed from the bustling world of local news reporting to the intricate realms of trade publishing. She has covered a wide array of topics, ranging from architecture and design to the food and beverage industry.

During her illustrious career, Heather also ventured into the realm of public relations, where she gleaned invaluable insights into the art of strategic communication and brand storytelling. Yet, her heart has always been anchored in the vibrant world of F&B, a passion deeply ingrained in her roots as the daughter of a seasoned chef. She has always held a profound appreciation for the role food plays in shaping cultures and connecting people.

With each story she tells, Heather seeks to illuminate the profound impact of food and beverage on people’s lives, celebrating its ability to evoke emotions, foster connections and weave the fabric of our shared human experience.

As SupplySide Food & Beverage Journal's associate editor, she co-publishes a weekly news column, Business Bites, which showcases the latest industry news, highlighting key business updates, food and beverage innovation, industry events and more. Some of her other articles touch on important topics, such as ultra-processed foods, plant-based foods primed to change the food landscape, international flavors and ingredients, as well as better-for-you CPGs. She also frequently covers top trends at various industry events and has moderated first-of-their-kind education sessions at Informa events.

She can be reached at [email protected].

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