Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the food & beverage industry!
Join 30,000+ members. Yes, it's completely free.
Exploring the evolving consumer attitudes about immunity support – white paper
September 13, 2023
1 Min Read
Sponsored by Kyowa Hakko
According to a recent Kyowa Hakko survey of U.S. supplement shoppers, immunity support is top-of-mind for consumer health and wellness. The majority of consumers are interested in daily regimens for both long-term immune support and gut health.
This white paper dives into the minds of today’s shoppers to discover:
General attitude toward immune support.
The motivations behind taking dietary supplements.
Product attributes that affect those motivations.
Awareness and perception of prebiotics, probiotics, and postbiotics.
Opportunities that exist for new immunity products.
Read more about:
White papersYou May Also Like
Oct 28 - Oct 31, 2024
Oct 28 - Oct 31, 2024
SupplySide West and Food ingredients North America is the premier gathering of health and nutrition professionals, uniting buyers and suppliers from throughout the industry • Oct. 28-31, Mandalay Bay, Las Vegas
Learn more