The Game Changers: These 10 food and beverage launches shattered the mold in 2024 – slideshow

Changing the game is never easy, especially in the food and beverage industry, which touches every part of the interconnected modern world. One can try to shape the edible zeitgeist, but success almost always hinges on a factor most people overlook: Meaningful change usually only happens when someone dares to rethink the rules of the game.

And rethinking the rules is exactly what’s needed these days, because the world faces big challenges. From supply and demand to more sustainable solutions, global food production can always benefit from improvement, which you can read more about in SupplySide Food & Beverage Journal's future of food tech digital magazine.

“Sustainability in the form of regenerative agriculture is moving from a niche sourcing topic to a larger part of the conversation,” Jill Houk, corporate R&D chef at Culinary Culture, said. “This year, I've seen an increase in products coming to market with regenerative agriculture claims, as well as discussions about sourcing using regenerative ingredients. The most likely reason behind this is increased interest in the environment, and a desire by consumers to act as good stewards of the earth.”

Beyond sustainability, this month’s game changers also stand out through attributes ranging from novel ingredients to formulations, nutritional value, convenience, quality and differentiation.

Related:Traceability, sustainability take center stage for food and beverage brands